Back in the day, the issue was to humanise the cold world of cyberspace.

The social question of cocooning with your computer as opposed to socialising with “real” people and the basking in the warmth of human interaction.

Well, as the saying goes, sex sells.  Maybe images and allusions, maybe the real thing.  One particular segment of the Web2.0 world, interactive social networking and its cousin, Online Dating, seems to be selling well enough.  People are reaching out - profiling, polling their peers and publishing themselves.

The bills are paid by an advertising financed model, supplemented by subscription and/or fees for services where possible.

According to this article, interactive social networking and online dating is going to outperform Porno, a long time internet cash cow.  Make of that what you will - having visited some of the online dating sites, the boundary is certainly blurred.

So, what’s in if for me?

Every web strategy session these days begins with, “How can we make the site more Web2.0?”

In keeping with my theme, ’show don’t tell’ here is an article listing 50 examples that might provide some inspiration. Keep in mind my three pillars of web2.0 - Community, Celebrity and Creativity.

Top 50 Innovations in Social Networking and Online Dating

Tags: Marketing //