To blog or not to blog, that is the question.  Most the larger companies I have worked with have held the idea of a corporate blog at arms distance.  There’s a lot of concern about being targeted,  or having unpleasant issues brought onto their ‘turf’.

Its not an outright rejection, but a ‘we’ll keep an eye on the issue, maybe next year’ kind of thing.

Tell them about Sun, Dell, and a whole other raft of good news examples, but its still, ‘next year, maybe…’

The bigger they are, the slower they move.  Too many trying to cover their asses, too few trying to shake it!

Here’s an example of several trends and applications of corporate blogs to crank up the music and maybe get the dance floor rocking!
And, say hello to some leaders, brands that are engaging, building collateral and embracing the future.  Ones you can bet will persevere, good investments…

Corporate Blog Design: Trends And Examples

Tags: Strategy, Trends //