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	<title>interactive-marketing.info</title>
	<link>http://interactive-marketing.info/blog</link>
	<description>Aggregation and commentary on emerging trends and foundation principles.</description>
	<pubDate>Wed, 17 Aug 2011 23:49:11 +0000</pubDate>
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			<item>
		<title>10 tips for retailers on using technology to beat online blues</title>
		<link>http://interactive-marketing.info/blog/2011/08/10-tips-for-retailers-on-using-technology-to-beat-online-blues/</link>
		<comments>http://interactive-marketing.info/blog/2011/08/10-tips-for-retailers-on-using-technology-to-beat-online-blues/#comments</comments>
		<pubDate>Wed, 17 Aug 2011 23:49:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://interactive-marketing.info/blog/2011/08/10-tips-for-retailers-on-using-technology-to-beat-online-blues/</guid>
		<description><![CDATA[Online retailing tips, beyond just marketing, but into the functional structure of your online business.
iTWire - 10 tips for retailers on using technology to beat online blues
If you want to get ready for Holiday trade, now is the time to start refining your eCommerce for optimum performance.  With the nature of the Australian retail market, [...]]]></description>
		<wfw:commentRss>http://interactive-marketing.info/blog/2011/08/10-tips-for-retailers-on-using-technology-to-beat-online-blues/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pizza chain&#8217;s profit soars &#124; IR News &#124; Inside Retail</title>
		<link>http://interactive-marketing.info/blog/2011/08/pizza-chains-profit-soars-ir-news-inside-retail/</link>
		<comments>http://interactive-marketing.info/blog/2011/08/pizza-chains-profit-soars-ir-news-inside-retail/#comments</comments>
		<pubDate>Wed, 10 Aug 2011 00:14:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://interactive-marketing.info/blog/2011/08/pizza-chains-profit-soars-ir-news-inside-retail/</guid>
		<description><![CDATA[Another Australian retailer who gets it.
&#8220;Online and mobile orders contributed 40 per cent of sales, or $152 million in 2010/11, Domino&#8217;s said in a slide presentation accompanying the full year results. &#8220;
Pizza chain&#8217;s profit soars &#124; IR News &#124; Inside Retail









]]></description>
		<wfw:commentRss>http://interactive-marketing.info/blog/2011/08/pizza-chains-profit-soars-ir-news-inside-retail/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Virtual Change Rooms - the eCommerce &#8220;touchy feely&#8221; front.</title>
		<link>http://interactive-marketing.info/blog/2011/08/virtual-change-rooms-the-ecommerce-touchy-feely-front/</link>
		<comments>http://interactive-marketing.info/blog/2011/08/virtual-change-rooms-the-ecommerce-touchy-feely-front/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 23:19:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://interactive-marketing.info/blog/2011/08/virtual-change-rooms-the-ecommerce-touchy-feely-front/</guid>
		<description><![CDATA[People talk about the difference between conventional and online retailing, and talk about how conventional retailing is facing new &#8216;challenges&#8217;.  These challenges are clearly demonstrated by the dire situation confronting Australian retailers in the current market.
The cost structure of bricks and mortar vs Online is one issue, GST on international purchases another, but it all [...]]]></description>
		<wfw:commentRss>http://interactive-marketing.info/blog/2011/08/virtual-change-rooms-the-ecommerce-touchy-feely-front/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Australian eCommerce Expertise and Success</title>
		<link>http://interactive-marketing.info/blog/2011/08/australian-ecommerce-expertise-and-success/</link>
		<comments>http://interactive-marketing.info/blog/2011/08/australian-ecommerce-expertise-and-success/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 04:11:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://interactive-marketing.info/blog/2011/08/australian-ecommerce-expertise-and-success/</guid>
		<description><![CDATA[Australian Retail is mired in doom and gloom, sales are down, even when the prices are down, nobody buys.  David Jones, an Australian retail Flagship takes a pounding in recent results.  And the complaints about eCommerce competition continue.
Well, JB Hi-Fi have one of the best online presences for a local Australian retailer, and they are [...]]]></description>
		<wfw:commentRss>http://interactive-marketing.info/blog/2011/08/australian-ecommerce-expertise-and-success/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Have Aussie retailers been ripping Us off? &#124; IR News &#124; Inside Retailing</title>
		<link>http://interactive-marketing.info/blog/2011/07/have-aussie-retailers-been-ripping-us-off-ir-news-inside-retailing/</link>
		<comments>http://interactive-marketing.info/blog/2011/07/have-aussie-retailers-been-ripping-us-off-ir-news-inside-retailing/#comments</comments>
		<pubDate>Tue, 05 Jul 2011 01:59:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://interactive-marketing.info/blog/2011/07/have-aussie-retailers-been-ripping-us-off-ir-news-inside-retailing/</guid>
		<description><![CDATA[This article basically highlights the difference between Aussie and US retail prices, attributing it to 4 factors:
Labour costs
Rental costs
Higher quality after sales service
Higher profit margins
It does not bode well for the Australian bricks-and-mortar concerns, that have to deal with the high rental rates and labour costs eCommerce doesn&#8217;t have to deal with as brutally.
Have Aussie [...]]]></description>
		<wfw:commentRss>http://interactive-marketing.info/blog/2011/07/have-aussie-retailers-been-ripping-us-off-ir-news-inside-retailing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Infographic: Why People Follow Brands &#124; Digital Buzz Blog</title>
		<link>http://interactive-marketing.info/blog/2011/07/infographic-why-people-follow-brands%c2%a0%c2%a0digital-buzz-blog/</link>
		<comments>http://interactive-marketing.info/blog/2011/07/infographic-why-people-follow-brands%c2%a0%c2%a0digital-buzz-blog/#comments</comments>
		<pubDate>Mon, 04 Jul 2011 21:29:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://interactive-marketing.info/blog/2011/07/infographic-why-people-follow-brands%c2%a0%c2%a0digital-buzz-blog/</guid>
		<description><![CDATA[Great article on the use of social media and brand loyalty.  Insight for social media marketers.
Infographic: Why People Follow Brands &#124; Digital Buzz Blog









]]></description>
		<wfw:commentRss>http://interactive-marketing.info/blog/2011/07/infographic-why-people-follow-brands%c2%a0%c2%a0digital-buzz-blog/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Investment in website pays off &#124; IR News &#124; Inside Retailing</title>
		<link>http://interactive-marketing.info/blog/2011/06/investment-in-website-pays-off-ir-news-inside-retailing/</link>
		<comments>http://interactive-marketing.info/blog/2011/06/investment-in-website-pays-off-ir-news-inside-retailing/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 02:00:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Trends]]></category>

		<category><![CDATA[Links: Hard News &amp; Evolution]]></category>

		<guid isPermaLink="false">http://interactive-marketing.info/blog/2011/06/investment-in-website-pays-off-ir-news-inside-retailing/</guid>
		<description><![CDATA[eCommerce is setting the new benchmark, retailers take note.  There are massive opportunities for niche and general retail to adopt the new paradigm.  Either as an additional channel, or as a sole channel, running eCommerce in this maturing market needs integrated CRM, Marketing and interoperability with back end systems.  SEO has to be a line [...]]]></description>
		<wfw:commentRss>http://interactive-marketing.info/blog/2011/06/investment-in-website-pays-off-ir-news-inside-retailing/feed/</wfw:commentRss>
		</item>
		<item>
		<title>How J.C. Penney Became The Number One Search Result For Nearly Every Google Search &#124; Gizmodo Australia</title>
		<link>http://interactive-marketing.info/blog/2011/02/how-jc-penney-became-the-number-one-search-result-for-nearly-every-google-search-gizmodo-australia/</link>
		<comments>http://interactive-marketing.info/blog/2011/02/how-jc-penney-became-the-number-one-search-result-for-nearly-every-google-search-gizmodo-australia/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 08:24:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://interactive-marketing.info/blog/2011/02/how-jc-penney-became-the-number-one-search-result-for-nearly-every-google-search-gizmodo-australia/</guid>
		<description><![CDATA[An good example of how NOT to do Search Engine Optimisation.  Black hat techniques can get you short term results, but if the indexes feel like you are deceiving them, they will bounce you.
How J.C. Penney Became The Number One Search Result For Nearly Every Google Search &#124; Gizmodo Australia









]]></description>
		<wfw:commentRss>http://interactive-marketing.info/blog/2011/02/how-jc-penney-became-the-number-one-search-result-for-nearly-every-google-search-gizmodo-australia/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Gerry Harvey retreats from war on online shopper</title>
		<link>http://interactive-marketing.info/blog/2011/01/gerry-harvey-retreats-from-war-on-online-shopper/</link>
		<comments>http://interactive-marketing.info/blog/2011/01/gerry-harvey-retreats-from-war-on-online-shopper/#comments</comments>
		<pubDate>Fri, 07 Jan 2011 08:26:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Strategy]]></category>

		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://interactive-marketing.info/blog/2011/01/gerry-harvey-retreats-from-war-on-online-shopper/</guid>
		<description><![CDATA[Following up on the previous article, here&#8217;s what Gerry did today&#8230;.
Gerry Harvey retreats from war on online shopper &#124; News.com.au









]]></description>
		<wfw:commentRss>http://interactive-marketing.info/blog/2011/01/gerry-harvey-retreats-from-war-on-online-shopper/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Web 2.0 and Brand - Harvey Norman and the GST Debate.</title>
		<link>http://interactive-marketing.info/blog/2011/01/web-20-and-brand-harvey-norman-and-the-gst-debate/</link>
		<comments>http://interactive-marketing.info/blog/2011/01/web-20-and-brand-harvey-norman-and-the-gst-debate/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 20:53:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[Trends]]></category>

		<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://interactive-marketing.info/blog/2011/01/web-20-and-brand-harvey-norman-and-the-gst-debate/</guid>
		<description><![CDATA[Background:
http://www.news.com.au/business/online-sales-will-kill-jobs-retailers/comments-e6frfm1i-1225981373508
Currently in the news, eCommerce is all the go in Australia.  Our dollar is 1-to-1 with the American dollar, and Australian&#8217;s are reaching out, globalising their purchasing.  Add the cost of shipping, quite high to Australia, and the deals are still great.
There is however, no 10% GST on imported purchases under $1000.  The local market [...]]]></description>
		<wfw:commentRss>http://interactive-marketing.info/blog/2011/01/web-20-and-brand-harvey-norman-and-the-gst-debate/feed/</wfw:commentRss>
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